These Four Instagram changes will result in a significant improvement and will be far more beneficial to creators.
Head of Instagram, Adam Mosseri discusses plans to expand the app beyond photo sharing to include video and shopping.
Adam Mosseri has announced that users will soon be able to see recommended posts based on their preferences, as well as fullscreen video playback for a more immersive experience. While the specifics are unknown, Mosseri did reveal the following.
Mosseri took to Twitter to share a video that discussed the four key areas in which Instagram is working to improve: Creators, Video, Shopping, and Messaging.
Check out what Mosseri said in the video:
What are the Four Instagram Changes?
The company’s first priority is Creators, and new monetization features will help them earn a living. Mosseri recognises that power has shifted from institutions to individuals across industries, and he wants Instagram to follow suit.
The second most important factor is video, which is exploding on all major platforms right now. Mosseri believes Instagram should invest more in video, and he goes on to explain how he intends to do so.
Shopping is a third area in which Instagram intends to expand. The pandemic hastened the shift of commerce from offline to online, propelling the industry forward by several years. Instagram is attempting to cash in on this trend.
The fourth area Instagram intends to expand is messaging, which, according to Mosseri, has become the primary way people connect with their close friends on the app. In the last five years, communication has shifted away from feed posts and stories and toward direct messages (DMs).
What impact will these Instagram changes have?
Instagram intends to make video viewing more immersive and entertaining by introducing fullscreen video playback. Mosseri, on the other hand, avoided going into specifics about implementation. Because competition from platforms such as YouTube and TikTok has increased, we believe Instagram will accelerate video-related improvements for Feed posts, IGTV videos, and Reels content that directly competes with YouTube Shorts and TikTok’s content.
Mosseri went on to say that Instagram is “trying to lean into that trend” of e-commerce boom by developing new shopping features and monetization tools.
Instagram was also seen testing new ways to share web links in Stories using stickers. Instagram accounts with more than 10,000 followers can already use a swipe-up gesture to share links on Stories. We hope that the feature that allows stickers to share links spreads to a larger audience.
While the recommendations feature has been tested with a small number of users since last week, an improved implementation this week will recommend topics so that users can control the central theme of the recommended posts. Instagram will continue to experiment with recommendations over the next few months. This includes displaying content in users’ feeds from accounts they may not yet be following.
Last week, an early version of this test was made available. This week, a new test is available in which users can indicate which topics they want to see more of or less of.
Finally, the company expects to be more transparent in its communication of upcoming changes, noting that these plans are a long-term effort, not a one-time event.